Our Philosophy

We have discovered a couple of essential principles that work for us, best described in two short and almost completely unpronounceable words – JFDI and FIITRW. For us, they are our writing guardian spirits, hovering around our desks.

JFDI (joofdi) is the one with something pointy (probably a trident made out of sharpened quills) to jab you with when scrubbing the toilet seems so much more attractive than writing. The name may be familiar to you from other contexts such as management-speak.  If so, try not to wince.  If not, it stands for Just (ahem) Do It.  Sometimes the best thing you can do is simply put your head down and write. Waiting for the muse may leave you with a very tidy house*, but no typed pages. Bull your way to the end of that draft.  We’re here for when that simply won’t work.

*Another of our favourite sayings – nobody ever published housework.

FIITRW (fitterew) is a bit more laid back, and hands out pats on the back and cheers you on. It doesn’t matter if what you’re writing is rubbish, because you can Fix It In The Rewrite.  You can’t edit a blank page.  Don’t wait for your first sentence to be perfect, or ten years later you’ll have one perfect sentence. Keep going. Once the first draft is done, you can polish, tweak, throw it against the wall and see if it sticks; but you need something to work with.  Again, if you simply can’t get to that stage, or if you do have a draft and something still isn’t working, that’s what we’re here for.

We aim to write something that’s the best we can do, right now.

Looking for some encouragement? Take a look at our recommended reading list.